Flextronics is a rapidly evolving product design, manufacturing and distribution company driving innovation and transformation in the electronics industry—particularly in the IOT and wearable space.
PMG was approached by the company’s CMO to create a video that positions innovation as a force that is transforming industries, disrupting the status quo and re-defining human experience. The video makes the point that in today’s connected world, innovation is everything. Flextronics believes that value is created in the intelligence of things and that connected intelligence will bring a brighter tomorrow. That’s why the company works with the biggest brands and smallest startups—to create a smarter, more connected world.
Following the video’s success, we were asked to help re-position and re-brand the company in order to convey its unique vision, brand promise, mission and value proposition. We then created three additional videos to launch the new brand worldwide. We also developed two videos for their new Customer Experience Center—a state-of-the-art presentation space that features a stunning 44 monitor video wall across three sides of the room.
Pedersen Media Group was tapped by Good Technology to develop a series of videos showcasing Good’s secure mobility platform.
We created three product marketing videos, a product demo video and a series of investor videos featuring CEO Christy Wyatt and several top executives.
The “Why Good?” video provides an overview of the Good platform and how it allows enterprises to protect data and devices while providing ease of use and cross-application efficiency.
We shot all of the videos on our RED Dragon 6K digital cinema camera and Leica lenses for optimal screen resolution and detail.
The "Why Good?" and "Enterprise Mobility Management" videos are currently featured on Good's website.
Have you ever wondered what it would be like to see two different realities play out at the same time?
Well that’s exactly what we did for Intel. When our client first approached us with this project, they wanted to show a direct “before” and “after” comparison between what users experience now (pain points) using PCs and tablets in a variety of situations, versus what they will experience with Intel’s new UX solutions.
We suggested a different approach—show the same person having two different experiences at the same time—so you can more clearly dramatize the difference....and have some fun in the process.
We worked with Intel to develop a variety of scenarios that would best illustrate how Intel’s new technology will change everyday experiences that we’re all familiar with. We then shot each scene twice—the first time with an actor experiencing something the “old” way, then shot it again with the same actor experiencing it the “new” way with Intel UX technologies. We then digitally composited the two shots together to bring the two different experiences to life. This approach required a lot of pre-planning, pre-visualization and careful lighting. For example, to make sure the lighting matched between experiences, we used a body double to cast appropriate shadows as the “two” actors moved through the scenes. With a concept like this, you have to think of everything!
Informatica, the world’s leading independent provider of data integration software is poised for significant growth in today’s “big data” hungry world.
So when it came time to find a creative agency and event partner that could help tell their story to customers, partners, developers and analysts at their annual conference, they chose Pedersen Media Group.
As their communication agency, we helped develop the messaging and communications strategy for the event as well as event media—including video customer stories and an onsite “highlights” reel.
The conference was held at the Chelsea Theater in the Cosmopolitan Hotel in Las Vegas. A unique venue designed for live concerts, the Chelsea gave us the opportunity to work with high ceilings and balcony seating to create an impressive, high-impact experience.
We built a custom 18’x40’ FP screen floating over two scenic columns and an upstage cyclorama. The screen was designed to support seamless wide screen graphics and video content, as well as a demo, plus IMAG or dual 16x9 demo screens in PIP. We also designed and built four custom demo pedestals that completed the staging and provided a professional environment for demo presentations.
Our client is also a music fan, so we took advantage of the fantastic acoustics at the Chelsea to showcase a lively opening performance by the Sound Collage, a Las Vegas based a capella group. To close the show, we brought in YouTube sensation "Walk Off the Earth" for a 45 minute concert.
In addition to General Session Keynotes, we managed all breakouts throughout the Cosmopolitan Conference Center.
CES has become ground zero for the intersection of technology and consumer electronics. This is where the movers and shakers of both industries come to share their vision for the future. And in 2014, Intel was given the coveted Sunday night spot formerly held by Microsoft.
With a new CEO lined up to give his first major industry keynote, the stakes were high. Intel chose PMG for this important opportunity based on our creative recommendations and 10-year track record of successful keynote production for the company.
We recommended that Intel “go big” to match the scope and scale of CEO Brian Krzanich’s vision of a computing landscape that is moving from a 2D experience, to an immersive 3D world in which computing surrounds us everywhere we go.
To do that, we proposed converting the standard, 3 screen rear projection environment provided by CEA into a single, 175’ wide screen consisting of front and rear projection.
The challenge we faced was that the CES keynote stage had to be accessible for different company’s keynote rehearsals over the course of three days prior to the opening night, so we had to move four giant front projection screens into pixel-perfect alignment each time before rehearsal.
The opening video played across all 5 screens as 5 HD sources, synced by our media hub to produce a single widescreen image—a total of 10,528x890 pixels or 9,369,929 pixels per frame!
The end result was an immersive, spell-binding experience that captured the spirit and broad scale of Intel’s vision.
Our staging and projection environment was also used to present IMAG, demos, graphics, virtual reality environments and videos across the canvas in multiple configurations.
Press coverage was overwhelmingly positive and the client was thrilled with the high-impact, dramatic, immersive presentation.
C3 Energy is a big data energy startup founded by technology veteran Tom Siebel. They wanted to create a recruitment tool that would capture the unique culture of the company. We pre-interviewed employees to identify good candidates, then focused our lens on their drive, passion and diversity.
We interviewed top executives as well as new employees to provide different perspectives and create a well-rounded viewpoint that spoke to C3's culture, know-how and spirit.
The Intel Sales and Marketing Conference (ISMC) is an annual event with a 43-year history. This three-day conference is where the company’s top executives share their vision and roadmaps for the coming year, and where the sales and marketing organizations come together for training, networking, team building and planning activities.
Our challenge was to design an effective staging environment for 3,800 in an Arena built for 7500—and make it as “intimate” as possible. Our solution was to create a dramatic, three screen video canvas—with a 20’x66’ RP center screen, flanked by two 20’x36’ 16:9 side screens.
The video screens and LEDs floated above a massive deck that featured two lateral thrusts that embraced the audience seating area, while providing extensive real estate for demos.
Between the screens and overhead, we flew patterns of LED lighting which were programmable either through our lighting or video subsystems. This allowed us to program them as integral components of our opening video. They were also used during play-ons. The LEDs connected the overhead space to the stage—effectively creating a dynamic, interactive canopy that reached over the audience to foster a greater sense of intimacy.
A lower circular center thrust brought keynote presenters closer to the audience. The circular shape was chosen to evoke the shape of a silicon wafer. We then echoed the curved shapes in both the back wall of the set, which traveled beneath the screens, and in the center curved panel.
PMG also produced the opening video for CEO Paul Otellini’s keynote. The high impact video told the story of Intel’s vision of the “Era of Smart” across all three screens. That meant creating 3240x1080 full frame live action sequences on our RED digital cinema camera for the center screen, as well as a number of composited HD video and animation sequences.
We fed the opening video source through the LED lighting controllers so the LEDs would follow the screen content. The results were stunningly impressive and inspirational—achieving our client’s goal of making this the best ISMC in the company’s history.
This series of videos launched “True Key," Intel Security’s newest solution for the password security challenge. True Key replaces traditional password authentication and the hassle of remembering passwords. When Intel Security needed a relatable, clever and fun video to launch this groundbreaking product, they turned to PMG.
The creative focuses on the key benefit of the product—"YOU are the password"—a reference to the secure authentication method that uses biometric facial data to identify users.
The launch video is featured on the True Key website homepage. Twelve additional cut down “teaser” versions were also created for use on social media including YouTube, Twitter and Vine. Each version features different humorous vignettes. We also created a video loop "teaser" that played on monitors outside of the Intel Security Lounge at Delmonicos restaurant in Las Vegas during CES. PMG created the overall customer experience in the lounge as well.
Intel Developer Forum is Intel’s premier event for the developer community. It is a forward-looking conference that brings Intel’s vision, strategy and product road map into sharp focus while driving on-going industry innovation, loyalty and engagement for hardware and software developers, business and tech managers, executives and press.
As a long-standing event and video creative partner with Intel, we support IDF on multiple levels—including General Session staging and run of show, as well as one or more executive keynote sessions and videos over the course of three days. We continually strive to advance the look and feel of IDF to reflect Intel’s brand, and to support specific demo requirements each year.
In 2013, we went big—creating a simple design featuring a 20’x80’ wide screen, flanked by two demo areas that allowed a wide variety of device demos to be staged, shot live and then projected on the large screen for everyone to clearly see.
IDF is a very demo intensive and technically-demanding show. With the entire computing industry watching, everything must be perfect. And we made sure it was. Every show we’ve produced has run flawlessly, to rave reviews by Intel executives and the internal event management team.
This video showcases Good Technology’s Enterprise Mobility Management suites. It shows IT decision makers the key features and benefits of Good’s EMM solution—demonstrating how it delivers a powerful, secure and flexible platform that can grow with the need of any IT organization.
VMware wanted to present their vision for the Software-Defined Datacenter to IT professionals in a way that would demonstrate their thought leadership. We worked with a variety of executives and multiple sources within the company to develop the narrative and interview questions. We shot all the interviews and b-roll on VMware’s campus and created the animation to bring the concept to life. The video was well received at its inaugural screening at VMworld, VMware’s premier partner event, and was featured on vmware.com for nearly two years.
When Intel set out to launch its Core i7 Processor Extreme Edition—their fastest and newest generation of processors, they turned to PMG.
To showcase the performance of the chip, Intel challenged us to create a “non corporate, out-of-the-box” launch event for the most cutting-edge, demanding application segments: gaming, digital content creation and 3D animation.
Since most analysts don’t have exposure to this market segment, we recommended creating an experience that would allow the audience to meet, mingle and observe working professionals using real applications in an intimate, interactive environment.
The goal was to give press and analysts the opportunity to get unfiltered, first-hand user feedback on the impact Intel’s new processor would have in their day-to-day work.
Our solution was to create a cool, immersive club-like experience in a raw, industrial space called Dogpatch Studios—a working film and photography studio in San Francisco’s SOMA district.
The Launch experience began with a 50 minute analyst briefing on the third floor of the studio—a light-filled space with panoramic views of the city that lent itself to an informal panel discussion and Q&A session on Intel’s vision and product road map.
Thirty minutes after the Analyst Briefing began, we escorted industry press to the second floor—a simple, clean environment with soft seating, two demo areas and a wine bar, where guests could mingle with Intel executives while they waited for the launch event to begin.
As soon as the Analyst Briefing concluded, all guests were brought down to the first floor “club” for the launch event.
The first floor was organized into a presentation theater, product showcase area and a series of “experience zones” including a video gaming area with professional gamers, a digital content creation zone featuring a filmmaker, a graphic artist/photographer and a 3D animator, as well as a demonstration of Organic Motion’s motion capture station. Another zone featured a “Digital Drag Race” where two digital artists competed during the event to create the best video in 70 minutes using Adobe’s CS4 Creative Suite. The “DDR” was linked into an online promotion for the Core i7 Processor on Intel.com.
Inside the club, attendees were immersed in a high energy environment filled with a variety of interactive experience zones where they could interact with creative professionals who had experienced Core i7 Processor performance first hand.
The keynote by Pat Gelsinger, SVP, GM Digital Enterprise Group, featured cameo appearances by industry partners and leading OEMs.
PMG produced a 6-part animated video series for the vCloud Air product group to help customers get started with hybrid cloud services. To showcase high level features of the “5 Hybrid Cloud Starting Points," we worked closely with the vCA product manager—writing the scripts and developing the visual style of the 2D animation with a map motif. The end result is a cohesive series that presents the complicated subject matter clearly and effectively.
Pedersen Media Group helped this biotech startup build a brand identity and product packaging system that propelled it into a position of industry leadership in droplet digital PCR.
We worked directly with the CEO to build their identity from the ground up—from logo design through all collateral, website, advertising booth design and digital promotion.
The company was purchased by BioRad within 14 months of our first engagement.
Sitecore is a global leader in customer experience management software that lets marketers own the experience of every customer or prospect that engages with their brand. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue.
Their premier event, Sitecore Symposium, is designed to help marketers and developers build the experiences that matter most to their audiences and create customers for life—all through a single connected platform.
Sitecore chose PMG to produce Symposium in both Las Vegas, Nevada in September, 2014 and the following week in Barcelona, Spain.
The Las Vegas event was a three-day conference with 1500 attendees held at the Aria Conference Center. Barcelona was a three-day conference for 900 at the Palau de Congressos de Catalun.
One of our goals was to create a consistent look and feel for both venues, even though one was a typical ballroom, while the other was a formal European conference center with a proscenium stage.
We developed a simple, cost-effective design using a rental fabric panel system that could be easily shipped ahead of our Barcelona load in.
We supported their CEO’s keynote presentation, created presentation graphics and helped their demo team with show flow and demo staging. We also produced their brand anthem video. Both events were a huge success—helping Sitecore up their game significantly over prior conferences.
PMG was asked to create a launch video for the iTero Ortho scanner with very little time and budget. We leveraged a combination of video footage that we had shot previously for another Align video with existing product stills and text graphics. The video was first screened at Align’s Global Sales Meeting and is also being used at various tradeshows as well as on the company website.
Cisco Finance was looking to create a massive cultural shift in its organization by encouraging employees to have more impact in the overall Cisco business by fostering a culture of creative financial solutions and quick decision-making.
Project CFO was developed as an awareness campaign to reinforce new and current values, and to inspire the attitudinal and behavioral changes needed to build an improved Cisco Finance organization.
We were asked to develop an integrated messaging framework, manifesto, elevator pitch and brand identity program for the campaign. The visual identity included a logo, color palette and iconography language that were used to express the culture shift through a variety of deliverables—including awareness posters, video wrapper graphics and presentation, communications and white paper templates.
We created a series of gaming product promos for Logitech that were used on their website. A cool "x-ray" look was developed to focus on the technology inside and to appeal to the gaming target. The videos leveraged "League of Legends" game footage, and were shown at the League of Legends NA Regional playoffs.
Launched in 1996, the JavaOne Developer Conference was Sun Microsystems’ primary vehicle for driving preference, loyalty and affinity for Java technology within the developer community. The program ran until 2009, when Oracle acquired Sun.
Pedersen Media Group served as Sun’s General Session creative and production partner for the show’s entire 14 year run—helping to grow the conference into a global brand and marquee technology event. The General Session was the “main tent” for presenting Sun’s vision and strategy, and attendance grew from 3,500 in the Esplanade Ballroom in 1996 to over 18,000 in the South Hall in 2001. Halls A & B or Hall D were set for about 9,000 in subsequent years.
Our primary challenge with JavaOne was to not only top the success of the prior year’s event, but to keep the content, messaging and creative relevant in the ever-changing tech landscape.
Each year, we worked closely with Sun executives to develop a messaging and creative platform, conference theme, and event marketing plan that was carried through every aspect of the event—from General Session staging, through pre-event marketing, onsite identity and signage, entertainment, opening videos, keynotes, platinum sponsor keynotes and demos.
We supported all Sun and platinum sponsor keynote sessions, including Intel, Oracle, BEA, Netscape and Motorola. JavaOne was known as a showcase for cutting edge demos—everything from dancing robots, to a Java-driven submarine and a geo-mapping helicopter that “flew” across the stage. We’re proud to say that every demo—over the course of 70 days of show—came off without a hitch!
To help extend the JavaOne experience to the North Hall Partner Pavilion, we created a video wall at the base of the escalators, on which we programmed interesting Java “factoids,” conference announcements, videos from past conferences, sponsor “commercials” and live video feeds from the General Session.
We designed all onsite branding and signage, including all print collateral and pre-event emails and banner advertisements.
To help drive deeper audience engagement throughout the year, we also designed a companion website called “JavaOne Online” that hosted keynote and breakout session content in addition to content that we developed and posted on a quarterly basis.
Year after year, the feedback was consistently “this was the best JavaOne yet!”
Visa engaged PMG to develop a positioning and messaging platform as well as a visual brand identity for their newly launched Developers Program.
We conducted extensive interviews with key stakeholders and developed a messaging platform, manifesto, website, PowerPoint template, and series of videos showcasing leading developers within Visa that would resonate with the external developer community. We also produced a series of ad banners to help drive traffic to the Visa Developers Program website.
Cisco’s Strategic Leadership Offsite is the company’s premier event for their executives and senior management from around the world to network and hear from CEO John Chambers and other top executives as they set the course for the upcoming year.
The FY 2009 event was held at Moscone West and as the design lead, we worked with the core event team to develop the theme, onsite identity, conference flow and content design. We also produced the opening video for John Chambers’ keynote
Based on that success, and our creative proposal for FY10, we were awarded the contract to produce the live event. However, shortly after the award, Cisco decided to transform the conference into a virtual event—the first in the company’s history.
Given that this event had traditionally been seen as a unique opportunity for director-level leadership to have face-to-face interaction with top executives, we were challenged to make this experience as interactive and engaging as possible.
With only 20 weeks and multiple communication and presentation platforms to integrate and test, the team faced a daunting task. As the creative and messaging lead for the core team, we collaborated with the Cisco event management group, executive keynote content owners, Cisco TV, WebEx and Cisco’s virtual event platform vendor to design a content-rich program that provided as many opportunities as possible for collaboration, interaction, content sharing and social networking.
The event included all components of a traditional event (general sessions, executive keynotes and breakouts), but was transformed into an interactive, content-rich online environment that utilized live and on-demand presentations, as well as live chat, interactive forums and blogs to facilitate socialization.
As a team, we set a standard and process that Cisco has since expanded on for future events. The 2010 conference closed to rave reviews from the Cisco executive team and all who participated.
In 2011, Cisco evolved this event to a hybrid model and rebranded it as the Strategic Leadership Experience. The event consisting of three simultaneous general sessions located in San Jose, Bedfont Lakes, UK, and Bangalore, India that were connected via Cisco Telepresence for live presentations by executives in each location. In addition to producing the hybrid event, we also served as the creative and messaging lead for the core team, collaborating with the Cisco event management group and the remaining internal stakeholders to create a seamless audience experience across both live and virtual environments. We also produced the opening video.
Pedersen Media Group also produced the FY’12 Strategic Leadership Experience as a hybrid event. We created the event theme, graphics and identity program and carried that across both the live and virtual environment.